The Better Homes & Gardens Black Friday shopping guide

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November is the month of mega deals, and Black Friday and Cyber Monday are the stars of the show. On November 29th and December 2nd, retailers like  Dyson, Samsonite, Sephora, The Iconic, Expedia, Temple & Webster will be slashing prices on thousands of item for the sale events – though many of the discounts have arrived early. Whether you’re looking for early Christmas gifts or just want to treat yourself, this is the perfect opportunity to save big. Read on for our Black Friday shopping guide for 2024.

Best Black Friday sales

Our shopping team spends weeks in the lead-up to Black Friday researching all sales to share only the best of the best with you. While it’s still a bit early to see them all, there is a plenitude of ones that have already launched.

What are the Better Homes & Gardens editors shopping this Black Friday?

With so much on sale, it can be hard to know you’ve found the best deal. Scroll through our editor-approved favourites below or cut through the noise with our list of the best Black Friday sales.

Unmissable Black Friday deals: the best discounts we’ve seen so far

This Black Friday, you can save up to $1,000 on sofa beds, $200 on Dyson products, and up to 60% on award-winning mattresses from brands like Emma Sleep.

Black Friday deals from your favourite stores

When are the Black Friday sales in Australia?

While the official date for Black Friday in 2024 is Friday 29 November, most brands will start sales earlier in the month. Check our list of the best early Black Friday sales to stay up to date with deals as they go live. As for how long the Black Friday sales will last, usually they will go through to at least Cyber Monday on Monday 2 December.

What exactly is Black Friday?

Black Friday is an annual shopping event that comes the day after American Thanksgiving and kickstarts the Christmas shopping season. Typically, shoppers flock to stores to take advantage of hugely discounted promotions, often leading to long lines and crowded shopping centres. Luckily, many of these bargains have moved online. Understandably, online shopping is now the preferred choice of many.

And what is Cyber Monday?

While Black Friday includes brick-and-mortar stores as well as online retailers, Cyber Monday – the first Monday after the American Thanksgiving holiday – started as an online-only continuation of the sale.

Is there Black Friday in Australia?

Black Friday has quickly become one of the biggest sales events in Australia since the early to mid-2010s, despite being relatively new compared to other big sales such as Boxing Day or End of Financial Year. But it has now become a key period for retailers and shoppers based on its timing before Christmas and the range of deals available. The Australian Bureau of Statistics (ABS) has even detailed how Black Friday has changed our spending patterns. Google data also revealed that due to the cost of living crisis, Australians are paying more attention than ever before when making purchases. So, big sale periods like Black Friday are only going to get bigger as Aussies hunt for the best bargains available.

Is Click Frenzy or Black Friday better?

While both sales events offer some pretty great deals, Black Friday typically provides more discounts, often with a wider range of products. Its prime positioning just weeks before Christmas makes it advantageous for holiday shopping, offering ample opportunities to save on gifts and essentials.

See all of our deals and coupon codes