Image: Koala
The arrival of a new season is the perfect time to refresh your space – and with Afterpay Day finally here, there’s no better excuse to upgrade for less.
Running from August 14-17, this year’s event is delivering up to 80% off across fashion, beauty, tech, travel and more. Think 25% off THE ICONIC, up to $750 off Dyson, 40% off Kathmandu and big savings from Koala, Ecosa, Adairs, Hommey and more.
Whether your front loader has seen better cycles or your once quality sheets are now feeling rather threadbare, Afterpay Day is a great opportunity to invest in quality household essentials for less.
Read on for everything you need to know about the upcoming Afterpay Day – including which brands to watch and how to get the best deals.
BHG shopping editor’s top picks
- Sleep like royalty – Up to 25% off Koala mattresses and sofa beds, including $630 off the Wanda sofa bed – shop now
- Smart cleaning – Save 32% on the ECOVACS Deebot T30 Omni robot vacuum cleaner – shop now
- Designer comfort – Save up to 30% on Hommey’s plush robes, towels and bedding – shop now
- The ultimate hair tool – $280 off the Dyson Airwrap multi-styler – shop now
- Sleep upgrade – Up to 35% off Ecosa mattresses, pillows and bedding, including their award-winning adjustable mattresses – shop now
- Upgrade your bedroom – Up to 30% off Emma Sleep mattresses – shop now
- Coastal luxe – Up to 40% off Temple & Webster’s Warehouse Sale – shop now
Best Afterpay Day sales to shop in 2025
From fashion and beauty to homewares and tech, here are the top Afterpay Day sales you don’t want to miss.
Best Afterpay Day sales for furniture
- Koala: Up to 25% off everything
- Ecosa: Save up to 35% off sitewide
- Eva: Save up to $250 off
- James Lane: 20-50% off when you buy two or more items
- RJ Living: Up to 30% off all rooms of the home
- Pillow Talk: Various discounts
- Adairs: Up to 50% off clearance
- Emma Sleep: Up to 30% off
- Lounge Lovers: Up to 40% during winter sale
- Lifely: 20% off many items
- Luxo Living: 10% off everything during the Afterpay Day sale using code LUXOAPD10
- Fantastic Furniture: Spend and save ($60 off $500, $150 off $1,000, $400 off $2,000)
- Castlery: Take up to $400 off + extra $70 off with code PERKCH
- Freedom: 10-40% off on sofas
- Sleeping Giant: 20-50% off when you buy two or more items
- Temple & Webster: Up to 40% off warehouse sale
- Emma Sleep: Up to 30% off
- Mocka: 10-30% off sitewide
Our top furniture picks:
Sydney Queen Sofa Bed$2160 $1512 at Ecosa
Jonathan Leather Extended Sofa$5106 $4339 at Castlery
Koala Byron Sofa Bed$2290 $1899 at Koala
Koala Wanda Sofa Bed$3150 $2520 at Koala
Best Afterpay Day sales for home and mattresses
- Hommey: Spend and save up to 30%
- Ecosa: Save up to 35% off sitewide
- Koala: Up to 25% off everything
- Eva: Save up to $250 off
- Adairs: Up to 50% off clearance
- James Lane: 20-50% off when you buy two or more items
- Miss Amara: up to 40% off every rug online until midnight Saturday 17 August
- Temple & Webster: Up to 40% off warehouse sale
- Sheridan: Up to 40% off bedding
- Emma Sleep: Up to 30% off
- David Jones: Up to 50% off selected home and appliances
- Bed Bath N’ Table: Up to 70% off
- GreenPan: Up to 30% off during the sale
- House: Up to 70% off
- Lounge Lovers: Up to 40% during winter sale
- Linen House: 20% off sitewide using code AFTERPAY20 at checkout
- I Love Linen: Various discounts
- Canningvale: Up to 90% off sale, plus extra 10% off sitewide
- Pillow Talk: Various discounts
- No.22 Home: Various discounts
- Sheet Society: 20% off selected styles
- Le Creuset: 20% off sitewide
- Sleeping Duck: Save up to $200 off bundles
- Maison Balzac: Shop the final sale now
- Sleeping Giant: 20-50% off when you buy two or more items
Our top home and mattress picks:
Koala Plus Mattressfrom $1050 $819 at Koala
Laine Ivory & Natural Rug
$999 at Ruggable
HD Memory Foam Pillow$149.99 $104.99 at ErgoFlex
Origin Hybrid Pro Mattressfrom $1425 $883 at Origin
Best Afterpay Day sales for tech and appliances
- Dyson: Save up to $750 on vacuum cleaners, hair tools and more
- The Good Guys: Door Buster Deals happening on fridges, front loader washing machines, kitchen appliances and more
- Shaver Shop: Save up to 65%
- Myer: Discounts on appliances sitewide
- Big W: Up to 40% off selected appliances
- Breville: Save on orders using code BREVFUTURE10
- House: Up to 70% off
- De’Longhi: Free gifts with select coffee machines
- Appliances Online: Up to $1,000 off selected products
- Bing Lee: Save $20 when you spend $250 or over using code AFTER20 at checkout
- eBay: 15% off sitewide
- Kogan: Up to 70% off
- Nespresso: 25% off selected Original and Vertuo coffee machines
- Lenovo: Up to 40% off PCs, laptops, 2-in-1s and more
- The Iconic: up to 30% off storewide
Our top tech and appliance picks:
Roborock QRevo Edge Robotic Vacuum$2699 $1997 at The Good Guys
Fisher & Paykel 8kg Front Load Washer$1099 $754 at The Good Guys
KitchenAid Artisan Stand Mixer$1049 $839.95 at Kitchen Warehouse
LG 642L Instaview French Door fridge$5759 $3873 at Appliances Online
Best Afterpay Day sales for fashion, shoes, jewellery and accessories
- Faithfull the Brand: Up to 80% off selected styles
- Kathmandu: 40% off Kathmandu-branded gear (exclusions apply)
- The North Face: Up to 30% off select styles
- Stylerunner: Up to 50% off select styles
- Muscle Nation: 30% off sitewide, including activewear and supplements
- STAX: Up to 40% off select styles
- Lululemon: 15% off full price items with code APD15
- Aje: 25% off plus an extra 25% off sale items
- Alemais: Various discounts on selected pieces
- Viktoria & Woods: Discounts on selected collections
- ASOS: Up to 60% off + extra 20% off with code EXTRA20
- Cotton On: 30% off sitewide
- David Jones: Up to 25% off full-price women’s, men’s & kids’ fashion, shoes and accessories
- H&M: 20% off full price items, online only
- Supre: 25% off sitewide
- THE ICONIC: Up to 40% off select styles
- White Fox Boutique: 30% off sitewide
- Witchery: 20% off sitewide
- Myer: Various discounts sitewide
- Target: Various discounts sitewide
- The Oodie: Selected items under $49
- Princess Polly: 25% off with code 25AFTERPAY
- Nike: Up to 30% off clothing, footwear and accessories
- Tony Bianco: 20% off selected styles
- Hype DC: Up to 40% off selected styles
- Converse: Additional 30% off selected styles
- Swarovski: Various discounts
- Dune London: 25% off new season styles
- Pandora: 20% off
- Sunglass Hut: 20% off selected sunglasses (T&Cs apply)
- The Athlete’s Foot: Up to 40% off
- Jo Mercer: $100 off full price boots
- New Balance: 30% off selected styles
- Nine West: 25% off new season styles
- Platypus Shoes: Various discounts
- Reebok: 30% off full price items (exclusions apply) from Aug 14
Our top fashion, shoes and jewellery picks:
Agate Crossback Dress$279 $160 at Aje
Lululemon Align High-Rise Leggings$129 $89 at Lululemon
Tessa Ankle Boots$279 $159.95 at Witchery
Lovely Heart Bracelet$245 $171 at Swarovski
Best Afterpay Day sales for beauty, health and wellness
- Mermade Hair: 25% off sitewide
- Oz Hair & Beauty: Up to 70% off sitewide
- Adore Beauty: Up to 40% off
- Myer: 20% off skincare and makeup
- Sephora: Up to 20% off selected products from August 13
- THE ICONIC: 25% off beauty heroes
- Dyson: Save up to $750 on selected items
- Aerre: Up to 25% off
- ghd: Up to 25% off plus free mini bodyguard
- Boost Lab: 30% off sitewide + free gift over $90
- The Breakout Hack (tbh skincare): Up to 40% off sitewide + free mini body spritz over $90
- Murad: Buy 3, pay for 2
- Bouf: Up to 30% off + free head towel over $90
- Eve Wellness: 20% off sitewide
- Priceline: Various discounts sitewide
- Swiish: 20% off with code YES20
- Benefit Cosmetics: 20% off sitewide with code AFTERPAY20
- Naked Sundays: 15% off sitewide with code AFTERPAY15
- Epzen: 30% off + free headband on orders $40+
- The Collagen Co: 15% off with code 15OFF
- Estee Lauder: 20% off selected moisturisers
- SkinCeuticals: Bonus gift on $200+ spend
- Bobbi Brown: Discounts as marked
- Bondi Sands: 20% off
Our top beauty, health and wellness picks:
Dyson Airwrap Multi Styler & Dryer$849 $565 at Dyson
M Infrared Waver – Pink$259 $194.25 at Mermade Hair
Kahlia Skin LED Silicone Mask$489 $366.75 at Adore Beauty
ghd Platinum+ Hair Straightener$425 $340 at Adore Beauty
Best Afterpay Day sales for travel and luggage
- Booking.com: Up to 20% off Getaway Deals
- Antler: Up to 40% off
- Myer: Various discounts sitewide
- THE ICONIC: Big savings happening now
- STRAND: Up to 40% off selected travel gear
- July: Receive free packing cells with online orders over $400
- David Jones: Discounts across a range of bags and suitcases
- Red Balloon: 12% off sitewide with code AFTERPAY12
- Samsonite: 40% off when you spend $299; 30% off when you spend $149
Our top travel and luggage picks:
Antler Large Luggage – Single Stripe$335 $234.50 at Antler
Samsonite Expandable Spinner$449 $269.40 at Samsonite
American Tourister 81cm Suitcase$335 $201 at Strand
Antler Discovery Backpack$189 $151.20 at Antler
What date is Afterpay Day 2025?
The second Afterpay Day event for 2025 runs from Thursday, 14 August to Sunday, 17 August, lasting a full four days of deals and discounts.
What brands are participating in Afterpay Day 2025?
The mass sale event is offering thousands of products and experiences across travel, tech, fashion, beauty and homes. The Iconic, Koala, Emma Sleep, Sephora, Dyson, Seed Heritage and Rebel Sport are all participating this year – just to name a few.
Is the Afterpay Day sale only online?
While some retailers may offer Afterpay Day deals in-store, most of the best offers are found online – and that’s where you’ll have the widest selection, too. To avoid missing out on limited-time discounts or exclusive online-only offers, it’s worth shopping directly through brand websites or major online retailers. Plus, it’s way easier to compare prices (and fill your cart from the couch).
What is Afterpay?
Afterpay is a ‘buy now, pay later’ service that lets you buy things without having to pay the full amount upfront from thousands of online stores. You pay in four interest-free instalments over six weeks – making it an especially useful service for spreading out the cost of a big purchase. Just be careful not to miss payments as to avoid a $10 late fee!
Do you have to use Afterpay to shop the sale?
Not necessarily. While Afterpay Day is run by Afterpay, many participating retailers let you check out with other payment options – including credit cards and PayPal – and still access the same discounts.
That said, if you do choose Afterpay, you’ll be able to split your purchase into four interest-free instalments over six weeks. It can be a handy way to manage bigger buys, just make sure to stick to the payment schedule to avoid late fees.
A helpful reminder for shoppers this sales season: You do always have right to a refund, repair of replacement under consumer legislation when an item is faulty (even if it’s on sale).
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