Another day, another popular Kmart product, only this time it’s making waves amongst parents – and children.
The Australian retail giant has launched a series of dolls which challenge the traditional body type that’s portrayed by popular dolls such as Barbie.
Parents are applauding the $4 ‘Glamour dolls’ for representing a healthy body image for children.

“Spotted these ‘Glamour Dolls’ today. Same height as Barbie but twice the width, i.e., a normal human size. How good!” wrote one mum on Facebook.
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“About time, need some realism,” said another.
While one parent noted: “They actually have sensible shoes on!”

The dolls are also popular with the older generation.
“What a great idea… will be getting one for my grand daughter. Good on you Kmart!” said one grandmother.
And at just $4 a doll, the affordable price tag is also keeping Australian parents happy.
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With 27 years' experience as a lifestyle magazine and digital editor, Rebecca Lowrey Boyd is best known as the founder of Wee Birdy, a London-based blog devoted to London shopping, style and design. It was named one of the Top 100 Blogs in the World by the Sunday Times (UK), and was listed on Times Online's Best 50 Design Blogs in the World.
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