What is the number one misconception about organic skincare and organic beauty products?
“The biggest misconception about organic skincare and organic beauty products is that the fewer ingredients, the more natural it is,” says Shane Young, co-founder of beauty brand essano. “However, we believe skincare is more complex than that, simply because people’s different skin issues are complex.”
In fact, Shane says that some of those ingredients with long names are actually derived from plants and absolutely amazing for your skin.
“For example, Butyrospermum Parkii is a natural shea butter, sourced from the nut of the African shea tree. It has long and strange name, but it is precious nutrient for your skin. The same goes for Simmondsia Chinensis, this is natural liquid produced in the seed of the Simmondsia chinensis (Jojoba) plant, a shrub which is native to southern Arizona, southern California, and northwestern Mexico.”
The top 5 myths about organic skincare you shouldn’t believe
Deborah Sampson, Antipodes Global Brand Specialist, explains that there are a lot of myths about organic skincare that simply aren’t true.
Myth #1 Natural/organic skincare isn’t effective
“This is one of the most common myths about organic or natural skin care, which is perceived to be less effective than active, results-driven skin care. On the contrary, brands in the natural/organic space continue to push boundaries through scientifically validated formulation, research and innovation.”
Myth #2 DIY natural products work just as well
“In recent years, DIY skincare has experienced a revival thanks to the growth of the green beauty movement. However, using household items that appear to be basic kitchen remedies can be quite dangerous, with little to no research into the effect that most of these ingredients can have on your skin barrier.”
Myth #3 All natural skincare is created equal
“No, not all natural skincare is created equal, especially in a crowded market place where regulatory bodies are still trying to keep up with the 'greenwashing'. Antipodes Skincare is a brand grounded in the belief (and prides itself on the fact) that scientific proof of performance is key, so that skincare shoppers can trust that the natural ingredients in their products excels at what it says it does, and is the highest possible quality t=you can get. This isn't the case with all natural skincare products.”
Myth #4 Chemical preservatives are necessary for freshness
“Natural preservatives are an effective way of extending the shelf life and preventing the growth of micro-organisms such as bacteria and fungi in your skincare. A lot of skincare products might appear to be natural or organic, but still contain toxic preservatives. It's important to ensure you read the label and that your skincare is CERTIFIED organic and derived from a trustworthy source.”
Myth #5 Healthy food and lots of water is all you need
“Your body and skin absorbs what you put into and onto it. With this in mind, organic and/or natural skin care is a complementary choice which can protect the skin against environmental aggressors, the harsh elements, UV damage and premature aging.”
Do you have a morning skincare ritual? No? Then watch the video below to find the perfect skincare ritual for you.