Aussies can’t get enough of Samsung’s The Frame TV – the cult favourite smart TV that doubles as digital art display. In fact, according to Samsung, “Australians buy more The Frame TVs per capita than any other country in the world, and once they own one, they are likely to purchase another.”
Now, as part of Samsung’s just-launched Black Friday sale, the nation’s go-to telly is on a major discount, with savings of up to $1,111 across select sizes.
Your sale snapshot
- Samsung’s Black Friday sale has started early, with discounts landing Wednesday 12 November
- The ultra-popular The Frame Pro TV is now on sale for Black Friday, with up to $1,11 off
- Other discounted items include Galaxy phones, AI appliances, vacuums, and washing machines
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Popular Black Friday sale guides
The TV that doubles as art
More than just another screen, The Frame has won the hearts of Australians by adding an artistic touch to lounge rooms around the country. The Frame transforms from a 4K QLED TV to a curated art display at the touch of a button.
From Monet to Matisse, Warhol, Basquiat and more, Samsung’s Art Store has hundreds of artworks to choose from. You can swap out the bezel to match your interior style, and, thanks to a special coating, enjoy a glare-free screen that looks seamless in the sunniest of living rooms.
For Black Friday, Sansung’s top-selling and newest model Frame TVs are marked down as follows:
- 55″ The Frame 4K Vision AI Smart TV (New!)– save $322 (now $1,677)
- 75″ The Frame Pro 4K Samsung Vision AI Smart TV (New!) – save $735 (now $3,764)
- 85″ The Frame Pro 4K Samsung Vision AI Smart TV (New!) – save $1,111 (now $4,880)
More big deals from Samsung
This year’s huge Black Friday event spans Samsung’s most-loved devices, from folding phones to AI-powered home appliances.
Samsung Bespoke AI Jet Lite Premium Stick Vacuum$1,499 $1,099 (save $400)
Samsung 9kg Smart Heat Pump Dryer$1,699 $999 (save $700)
Samsung 640L Family Hub French Door Smart Refrigerator$4,399 $3,899 (save $500)
10kg Bespoke AI Grande Hybrid Heat Pump Dryer with AI Dry$2,499 $1,999 (save $500)
Smart homes, better living
According to Samsung, Australians are shopping more intentionally this Black Friday – researching online, visiting stores to see design and finish, then waiting for key sales moments to make their move.
With cost-of-living front of mind, shoppers are seeking energy-efficient, AI-enhanced, and sustainably designed products that offer long-term value. “Australians know that AI in appliances is only meaningful when it saves them time, money and energy,” Samsung’s spokesperson added.
Explore other Black Friday Sales
Samsung’s Black Friday sale started early this year, with discounts starting on Wednesday 12 November, 2025. Deals are expect to run through to Cyber Monday on December 1, across Samsung’s popular TVs, phones, and appliances.
Yes – Black Friday is one of the best times to buy Samsung’s popular Frame TV. The stylish, design-led television that doubles as wall art is now up to $1,111 off, depending on the size you are hoping to purchase. Australians buy more Frame TVs per capita than any other country, making it a proven favourite for both form and function.
Samsung is offering major savings across The Frame range, including new models. The larger the screen size, the higher the discount on offer. For example, you can score $322 off the 55″ The Frame 4K Vision AI Smart TV; $735 off the 75″ The Frame Pro 4k Samsung Vision AI Smart TV, and a huge $1,111 off the 85″ The Frame Pro 4k Samsung Vision AI Smart TV.
You can shop Samsung’s Black Friday offers directly at Samsung.com/au, as well as other major appliance retailers like The Good Guys, Bing Lee, and Amazon.
Yes, Samsung’s 2025 TVs and appliances feature new AI technology, energy-saving modes, and improved glare-free displaes. The Frame Pro includes higher picture quality and a wireless One Connect Box for a cleaner look – ideal for designed focused homes.
According to Samsung, Australians buy more Frame TVs than anywhere else in the world. Its popularity stems from combining high-end picture quality with art-inspired design, perfect for open plan living rooms where style matters as much as enjoying your next great Netflix show.
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