Sammy Preston

Sammy Preston is the Head of Shopping at Are Media, where she leads the commerce strategy and shopping content across major Australian media brands including ELLE, Marie Claire, The Australian Women’s Weekly, Better Homes & Gardens, Gourmet Traveller, and more. With over a decade of experience in lifestyle publishing, she specialises in identifying high-performing products, analysing consumer trends, and helping readers make confident, informed purchasing decisions. A recognised expert in shoppable storytelling, Sammy previously served as Fashion Editor and Head of Affiliate at Urban List. Her work has appeared across leading titles such as Foxtel, Broadsheet, Indesign, Habitus Living, Yellowtrace, and Art Collector.