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IKEA’s imaginative new kids collection signals the end of popular trend

Beige is OUT. Colour and fun is back in.

Say goodbye to boring beige and hello to IKEA’s joyful new kids’ range, where bold colour, abstract designs and practical pieces bring playtime back into everyday life. The GREJSIMOJS 29‑piece range spans lighting, décor, toys, textiles and storage, cleverly designed to make even the most mundane tasks feel fun.

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Cleaning up toys? Tell the kids to feed the monster using the monster pouffe. Clothes left on the floor? Introducing the cactus clothes stand, where little ones can sort garments into sections or hang up anything that’s not quite ready for the wash.

According to the IKEA Play Report, 21% of parents are spending more time playing with their kids than they did a few years ago, while 54% say they want to play more. The goal of this collection is to make it easier to increase playtime, even when parents can’t be there watching every moment.

The range is sturdy enough for tumbles, giggles, curious hands and the occasional juice disaster. Even better? Prices start at just $6, because happiness shouldn’t come with a hefty price tag.

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“We want to bring joy and playfulness into the everyday life of children and families. These toys enhance competition, creativity and active play. They’re great toys and beautiful as decoration too!” Nicole Tabone, Range Leader for Children’s IKEA, IKEA Australia.  

“The GREJSIMOJS range is designed for children aged 12 months through 6+, with each product rigorously tested to meet age-specific safety requirements. This collection is for kids and everyone who is​ a kid at heart.” 

Our top picks from the IKEA GREJSIMOJS collection

01

Cover for children’s chair, faux fur/blue

from $29, IKEA

Best for: playful decor

When I first spotted these adorable furry chairs in IKEA’s new range, I was instantly hit with a wave of nostalgia – anyone else getting Monsters, Inc. Sully vibes? With its soft, furry texture and sturdy design, it’s a fun, kid-approved addition to any playroom. Available in blue and pink, they’ll slot into almost any colour scheme… as long as it’s not beige.

Key features:

  • Polyester (90% recycled)
  • Removable cover
  • Machine washable

02

Rocking-bird

from $89, IKEA

Best for: Independent play

The rocking bird is cute enough to leave on display – no tidying required! The new collection champions pieces that look great and make everyday clean-ups easier, so kids can play freely without you stressing about keeping the house looking like a showroom. For 2026, we’re fully embracing a lived-in feel, where a rocking bird ready to hop on at any hour simply means more moments of play throughout the day.

Key features:

  • It trains balance, motor skills, strength and the imagination.
  • Can also be a dragon, a rocket or something entirely different in the magical world of play.

03

LED decoration lighting, floor, giraffe/yellow battery-operated

from $59, IKEA

Best for: Nightlight sleepers

While the collection leans into the playful world of monster toys and abstract animal designs, including this slightly sad-looking giraffe, bedtime fears are still very real for some kids. For little ones who worry about monsters under the bed, this clever light turns comfort into part of the routine. A simple touch of the giraffe switches the light on, then after 15 minutes it automatically turns off once they’ve drifted off to sleep. Genius. No need for parents to tiptoe in for lights out.

Key features:

  • Built-in LED light source.
  • IKEA recommend LADDA rechargeable batteries.

04

Best for: Tummy time and cuddles

How adorable is this giant bear? It’s sure to become any child’s best friend because it’s soft to cuddle and just as perfect for baby tummy time. And if it gets a little grubby along the way? No problem. This cuddly companion is fully washable, ready for many more hugs to come.

Key features:

  • 100 % polyester (100% recycled)
  • Machine wash, max 40°C, normal process.

05

Pouffe with storage, yellow

from $99, IKEA

Best for: Making clean-up fun

Turning dreaded toy clean-up into a game is a clever way to get kids excited about tidying up. With this monster pouffe, you can tell the kids it’s time to feed the monster, the final game of playtime. It’s sure to get them moving fast, because a little friendly competition makes everything more fun.

Key features:

  • Polyester (90% recycled)
  • Removable cover
  • Machine washable

06

Clothes stand

from $99, IKEA

Best for: Keeping clothes off the floor!

Every kid does it: clothes end up all over the floor. This cactus clothes stand turns tidying into something fun, encouraging kids to either A) hang up clothes that aren’t dirty, or B) toss them straight into the basket. With four divided sections, it’s also a great way to teach sorting and organisation by colour or clothing type. Turn it into a game and, fingers crossed, the habit sticks.

Key features:

  • Indoor use only
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