Black Friday gets all the attention for Christmas presents, but savvy Australian parents have a secret weapon that arrives months earlier.
BIG W’s annual toy sale, featuring over 1,300 deals, kicks off next week, and the smartest shoppers use it to tick off their kids’ Christmas list now. Here are some of the best deals in the catalogue.
KEY TAKEAWAYS
- The BIG W Big Whopping Toy Sale starts June 9 and runs until July 8
- More than 1,300 deals with prices slashed by up to 50 per cent
- The catalogue is live now at bigw.com.au/toy-sale.
- Free lay-by for Christmas with 21 weeks to pay — final pickup by November 6
- Price Match Promise available in store until July 8, 360 new products, including 149 exclusive to BIG W
- Everyday Rewards members collect points on all purchases
When does the BIG W Toy Sale start?
BIG W’s annual Toy Sale launches in stores and online June 9, with more than 1,300 deals on toys, tech and gaming, many at 50 per cent or more off. The catalogue is already live at bigw.com.au/toy-sale if you want to get a head start.
Why thousands of Australians are buying Christmas presents in June
It sounds premature, but Christmas shopping in June makes genuine financial sense.
According to Big W, nearly three in four Toy Sale shoppers say they use the event to fill Christmas stockings, and this year BIG W has made it easier than ever with free lay-by extended to 21 weeks, so you can lock in sale prices today and pay off gifts until early November.
The best deals in the catalogue
Some of the standout discounted prices worth knowing about:
The Fisher-Price Little People Disney Princess Parade Set drops to $49 (save $50), the Barbie Dreamhouse Playset to $175 (save $74), and the Nintendo Switch OLED in white to $399 (a $140 savings).
And yes, the LEGO Millennium Falcon is on sale. It’s $929, online only, which sounds eye-watering until you realise that’s actually $221 off its regular price of around $1,150.
New and exclusive toys are landing in stores
360 new products hit BIG W shelves as part of the sale, including 149 exclusive items you won’t find at other retailers.
Highlights include the Stickermate AI-Powered Sticker Printer ($79), which has amassed tens of millions of TikTok views, the Fourth Wing: Rise of the Wingleader Game for $39 (exclusively at BIG W, and firmly in “technically for the kids” territory), and the K-Pop Demon Hunters 12-inch Sitting Derpy Plush for $30.
Best LEGO deals in the catalogue
LEGO gets its own section in the catalogue for good reason. Standouts include the LEGO Pokémon Pikachu and Poké Ball at $249 (save $30), the LEGO Star Wars Grogu (Mandalorian Apprentice) at $169 (save $10), and the LEGO Harry Potter Hogwarts Castle East Wing at $319 (save $20).
Everyday Rewards members also collect points on all purchases, with up to 2,000 bonus points on select LEGO Star Wars sets.
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