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Target launches new winter collection for home

And it’s stunning.
Profile picture of Rebecca Lowrey Boyd
Target bedlinen
Target Linen cotton quilt cover set QB $69, DB $59, KB $79.
Target

Target has upped its game for winter 2018, delivering a collection for the home that’s at once timeless and on-trend.

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Showcasing cosy textures and warm natural tones, the new collection, titled ‘Winterful’, offers an affordable and stylish alternative to retail giant Kmart.

Target winter 2018
Zinna quilt cover set, QB $29. (Credit: Target)

The line-up features a versatile palette of cool charcoals and blues, warm pinks and sandy oatmeal, complementing both traditional and contemporary decor.

Target bed linen winter 2018
Target Roma quilt cover set, QB $69, DB $59, KB $79 (Credit: Target)
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Target cushions 2018
Target Printed cushions – $15, Moss stitch, Feather faux fur, Tufted Nomad and Freya cushions, $20 each. (Credit: Target)
Target tableware winter 2018
Target Nomadic dinnerware, $2 each. (Credit: Target)

“Winterful flows on beautifully from 
our previous collection, with a more natural and rich palette for high winter,” explained Target’s Head of Hardgoods Design, Emma Duxbury-Thompson.

“There are so many layers to this collection and I love how it allows our customer to build a unique style and tailor individual looks for their home.”

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Target vase and dish
Target Mercury glass hurricane vase, $10, Feather dish, $8. (Credit: Target)
Target bedlinen
Target Linen cotton quilt cover set QB $69, DB $59, KB $79. (Credit: Target)
Target 2018 towels

Highlights from the collection include the feather quilt cover set (QB $29), the bear faux fur throw ($29), and the freya cushions ($20 each).

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Target feather quilt cover set
Target Feather quilt cover set, QB $29 (Credit: Target)
Target frames
Target Fraser frames – small $4 each, large $8 each. (Credit: Target)
Target fleece throw rugs
Target Coral fleece blanket – $20, Silver and Neutral also available in SB, $15 each. (Credit: Target)

Target’s new homewares collection will be in stores nationally and online from 12 April 2018.

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Profile picture of Rebecca Lowrey Boyd
Rebecca Lowrey Boyd

With 27 years' experience as a lifestyle magazine and digital editor, Rebecca Lowrey Boyd is best known as the founder of Wee Birdy, a London-based blog devoted to London shopping, style and design. It was named one of the Top 100 Blogs in the World by the Sunday Times (UK), and was listed on Times Online's Best 50 Design Blogs in the World.

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