Aldi is a secret weapon for Australians looking to stretch their grocery dollars a bit further. And while it’s latest price cuts are welcome, shoppers might find the aisles looking a little different.
Speaking to the Australian Financial Review, Aldi Australia chief executive Anna McGrath said the retailer has reduced prices on around 300 products. Adding they wants to “continue to drive those savings” for customers.
But there’s a trade-off: you’ll see fewer big-name brands on the shelves. So put simply, lower prices, but less choice.
What shoppers may notice in store
You can still count on Aldi’s own-brand basics, things like pantry staples and cleaning products, to stay cheap. But don’t be surprised if some of your favourite national brands quietly disappear, especially if Aldi already has their own version.
In the Aldi Australia Reddit thred, one customer recently asked: “Where has this juice gone???” Only to be met with the devasting news that their favourite juice has been discontinued at Aldi.
Will this actually lower your grocery bill?
That depends on how you already shop.
For shoppers who already buy from Aldi’s core range of products, this news will be music to your ears (Aldi has shared the full list of products on their website.) For those who pop into Aldi to get their favourite big name product a little cheaper, any savings may be offset by topping up at another supermarket.
But as the Aldi website says this is a great time to try something new: “These grocery price reductions are the perfect excuse to try something new from our everyday range, or to stock up on the favourites you already love.”
Aldi isn’t a full shop
Aldi has never tried to be a one-stop shop for your groceries, and that suits most people just fine. They are happy to pop in and grab what they can from Aldi, and head over to another supermarket to pick up the rest of their list.
The Aldi items shoppers say are worth the trip
Based on hundreds of comments from Australian Aldi shoppers, there’s a clear pattern of products people do hit up Aldi for.
- Coffee beans and grounds
- Cheese (especially spreadable goat cheese, aged cheddar and Castello-style dupes)
- Tiramisu and chocolate desserts
- Dishwasher tablets and dishwasher powder
- Cleaning products (dishwashing liquid, laundry liquid, surface sprays)
- Frozen roti, gozleme and spanakopita
- Greek chicken and meatballs
- Hash browns and frozen snack foods
- “Sprinters” chips and other knock-off snacks
- Nappies and household basics (toilet paper, coconut water)
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