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Coles release hot cross bun-flavoured popcorn

The sweet treat you didn’t know you needed this Easter. - by Laura Barry
  • 04 Mar 2020

WATCH: Do you love popcorn? Then why not try your hand at making Fast Ed's popcorn bread? Delicious and great with butter, get the recipe below!

Many of us celebrate Easter b indulging in tiny chocolate eggs and hot cross buns, but this year Coles has put a new spin on al old classic.

The supermarket giant has today announced the release of limited edition Hot Cross Bun Popcorn, which will be available on shelves right now for just $2.20.

The release follows more good news for Coles, whose traditional hot cross buns were today named some of the best in Australia according to consumer watchdog choice.

Using the delicious flavour profile of the traditional hot cross bun, the Coles Hot Cross Bun Popcorn is made with Australian kettle-popped popcorn dusted with a sweet cinnamon and spice seasoning make it a seasonally-appropriate snack.

hot cross bun popcorn
Coles

Coles Grocery Product Developer Elizabeth Babic said popcorn was a fast-growing category which has seen double digit growth over the past 12 months as customers look for lighter snacking options.

“The popularity of popcorn is increasingly rising in Australia, and globally there are already more than one third of consumers in the UK buying popcorn2,” says Elizabeth. “Our research shows that our customers are ‘flavour curious’ and want to try new snacks. Coles’ hot cross buns are award-winning and we know customers just can’t get enough of them so it’s the perfect mashup to shake up the snacking aisle with something they’ve never had before.”

But you’ll have to get in quick because these limited-edition snacks won’t last forever.

You might also like:

Woolworths have released a range of Darrel Lea chocolate hot cross buns 

Where to buy Australia's best hot cross buns 

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Laura Barry
Laura Barry
Laura Barry is a writer, bookworm and interior design enthusiast with a love for reporting on all things homes, travel and lifestyle. When not tapping away at her keyboard, Laura can be found making endless cups of tea or perusing the shelves of Sydney’s many bookstores.

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