“As we’ve seen so clearly this year, trust can be hard earned and easily lost, and it can definitely be the difference between success and failure,” states Australian Reader's Digest Group Editor, Louise Waterson.
“This is our 19th annual Reader’s Digest Trusted Brands survey, and the importance of trust – in a digital age influenced by social media tribes – seems to get more important each and every year, she said.
It was revealed that Band-Aid nabbed the number one spot. The top 15 brands across all categories are:
- Dettol (First Aid)
- Colgate (Toothpaste)
- Aerogard (Body Insect Repellent)
- Cancer Council (Sunscreen)
For the full Trusted Brands Australia 2018 results, click here.