Grabbing a bottle of Pine O Cleen on your next Coles run will not only help keep your house squeaky clean, but also raise money for Aussie disaster recovery.
For the whole of July, 20 cents from every Pine O Cleen product purchased at Coles will contribute towards a $100,000 donation to the Australian Red Cross, helping communities across the country recover from bushfires, floods and other disasters.
KEY TAKEAWAYS
- 20 cents from every Pine O Cleen product purchased at Coles between 1–31 July goes towards a $100,000 donation
- Supports Australian Red Cross’s disaster recovery work, including bushfire, flood and extreme weather response
- Part of an ongoing partnership — Reckitt has given Red Cross up to $400,000 since December 2022
How the “Cleen Up Program” actually works
It’s called the Cleen Up Program, and it’s the latest chapter of an ongoing partnership between Pine O Cleen and Australian Red Cross.
The process is simple: buy any Pine O Cleen product at Coles this month, and 20 cents from that purchase goes towards a $100,000 donation to Red Cross.
Beyond the dollar figure, the program also provides the Red Cross with cleaning supplies to distribute to households in the thick of disaster recovery.
Communities the program has already helped
According to Reckitt Australia’s Head of Sustainability, Laurie Ferland-Caouette, the program has previously supported communities hit by the Victorian bushfires in January this year. It also reached flood-affected areas in Queensland, and recovery efforts in the Northern Territory, South Australia and Victoria.
Australian Red Cross Director of Emergency Services, Resilience & Recovery, Nichola Krey, said: “The increasing frequency and severity of disasters across Australia highlights the importance of strong partnerships that support communities throughout the recovery process.”
What real users say about Pine O Cleen
Online reviews of Pine O Cleen are mostly positive. Reviewers in the Home Tester Club rate the Lemon Lime Multipurpose Cleaner, $7, highly for everyday use. Several say the scent is pleasant without being overpowering and it doesn’t leave residue on grout lines.
But it’s the Laundry Sanitiser Odour Active that gets some of the strongest praise in the range. Parents describe it as a go-to for washing daycare clothes during germ season. It’s also handy for toilet-training accidents, and for tackling stubborn sports and work-clothes odour.
The Washing Machine Cleaner reviews are more mixed. Some users say it leaves the machine smelling noticeably fresher and is easy to use. On the other hand, some say it made little visible difference to built-up fluff or mould around the machine’s rubber seal.
No, this promotion is specific to Coles. Only Pine O Cleen products purchased at Coles, in-store or online, between 1–31 July 2026 contribute towards the $100,000 donation to Australian Red Cross.
Pine O Cleen’s range covers most everyday household cleaning and disinfecting jobs, including kitchen benches, sinks and stovetops, bathrooms, rubbish bins and general spills, along with laundry sanitising and washing machine cleaning depending on the product.
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