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This new toy helps to battle pet anxiety

And it only costs $9! - by Jane Pine
  • 19 Jun 2018

A Gold Coast couple has invented a $9 pet toy that has taken the world by storm. 

WATCH: Dr Harry's top tips on how to treat a dog with anxiety

A Gold Coast couple has invented a $9 pet toy that has taken the world by storm. 

The brainchild of Queenslanders Joe and Hazel Clarke, the LickiMat is designed to help animals deal with anxiety, one lick at a time.

The LickiMat

The LickiMat.

Pets often get anxiety when they are left at home alone, and it can lead to undesirable behaviours such as non-stop barking and chewing excessively.

The LickiMat works by keeping pets’ minds occupied while they lick the mat for hidden pieces of food. The mat features multiple grooves and indentations.

murph_the_duck_toller View Profile
209 likes - View Post on Instagram
Lick mat was a success! Thanks again @littleripperduckdog Mom had a solid half hour of peace while I licked and then played with the mat 🐶 #lickimat

“Because of the different shapes and patterns, the stuff gets in the corners, it can take the dog from 20 to 90 minutes to clean it,” Mr Clarke, told the Gold Coast Bulletin.

alderleydoghouse View Profile
18 likes - View Post on Instagram
Have you got your Lickimat yet?! 3 styles available.. only £4.50! #dogsofinstagram #instadog #ilovemydog #cheshire #puppyeyes #puppiesofinstagram #dogsarelife #dogsofinsta #frenchiesofig #pug #doggylove #pictureoftheday #pooch #photooftheday #doggytoy #dogsinuk #fun #playtime #frenchie#puppy #englishbulldog #welovedogs #lickimat #dogslife #dogsarethebest #welovedogs #dogsarefamily #dogaccount #crufts #uk #dogfest

The LickiMat’s popularity has spread across the world, (unofficially) earning the royal stamp of approval.

“The Duke of York uses the LickiMats for his dogs. We met him when he was here at Bond University. He said the royal family loves our products, but they can’t endorse it as such,” Mr Clarke said.

innopets View Profile
54 likes - View Post on Instagram
Cats love our Lickimat too! This is Tilly with Lickimat Soother. Available at most good pet stores. 📷: @6o1gallery thanks for such a great little video💕🐱💕 #lickimat #cat #innopets #cats #Instacat #Instacats #Meow #Instacat_meows #Kitty #Kittycat #Catofinstagram #Cutecat #Instapet #Catoftheday #Kittylove #Instakitty #Cateye #Catlover #Cateyes #Catlovers #Cutecats #fearfreepets

The anti-anxiety tool has also been successful on social media.

“LickiMat was a success! Mom had a solid half hour of peace while I licked and then played with the mat,” said one pet owner.

The LickiMat can be purchased from Pets of Australia for $8.99.

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  • Pets
  • Better Life
Jane Pine
Jane Pine is a digital content editor and has worked in magazines for over 20 years. She's a diehard DIY fan and can't go past a good Ikea hack.

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