Charlotte, a seven-year-old designer at heart and local to the Springvale IKEA store, was apparently so uninspired by the large IKEA logo flags flown outside that she took matters into her own hands, writing a letter to IKEA CEO Jan Gardberg, with a suggestion to switch up the Swedish retail giant's flag to something a little more colourful and fun. Not only did IKEA take her creative ideas on board, they’re celebrating with a national day tomorrow in honour of the new flag design.
“Dear IKEA boss, can you please change the boring old flags near the road in Springvale to these pictures,” wrote Charlotte and included some drawings of her concept to change up the “boring” design.
With a history of thinking outside the home furnishing flatpack by working with children to develop IKEA's products and ideas, it’s not surprising that Charlotte's letter found it's way to Julian, IKEA Springvale Store Manager in Australia who wrote back to Charlotte, mentioning that “We think you are right, they are a bit boring.”
“…we actually really love unicorns too, and we loved your idea so much we’ve decided to make a whole day out of it and celebrate Unicorn Day with the new flag.”
Charlotte and her dad Matthew were invited to meet with Julian and her designs have been created into a new IKEA flag, which will be launched and raised on National Unicorn Day 2019 tomorrow (Tuesday 9th April) at IKEA Springvale in Victoria.
Following a flag raising at 10:45am there will be fun activities including face painting and food. Charlotte’s flag will be flown outside the store for two weeks.
Visit ikea.com for more information.