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Why every parent wants this $4 Kmart doll

All the right reasons! - by Rebecca Lowrey Boyd
  • 07 Nov 2018
Why every parent wants this $4 Kmart doll

Another day, another popular Kmart product, only this time it’s making waves amongst parents – and children.

The Australian retail giant has launched a series of dolls which challenge the traditional body type that’s portrayed by popular dolls such as Barbie.

Parents are applauding the $4 ‘Glamour dolls’ for representing a healthy body image for children.

Kmart glamour dolls

Kmart's Glamour Dolls

“Spotted these ‘Glamour Dolls’ today. Same height as Barbie but twice the width, i.e., a normal human size. How good!” wrote one mum on Facebook.

 “About time, need some realism,” said another.

 While one parent noted: “They actually have sensible shoes on!”

Kmart glamour dolls

The dolls are also popular with the older generation.

“What a great idea... will be getting one for my grand daughter. Good on you Kmart!” said one grandmother.

And at just $4 a doll, the affordable price tag is also keeping Australian parents happy.

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  • Better Life
  • Kmart
Rebecca Lowrey Boyd
Rebecca is the Digital Managing Editor of Better Homes and Gardens.

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