According to the results of a recent global survey, released by papermakers G . F Smith, it’s a shade of teal which has been dubbed Marrs Green after survey applicant Annie Marrs.
Annie picked the colour closest to the winning hue and she couldn’t be happier.
'I'm absolutely delighted to have picked the World's Favourite Colour!' says Annie. 'The colour was inspired by the landscape that surrounds me at home in Scotland and that deep green hue with a tinge of blue has always been a favourite of mine.'