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How you can help bushfire-affected areas with an empty esky

Buy some sweet treats – support a recovering community! - by Laura Barry
  • 30 Jan 2020

WATCH: Firefighters were nearly caught in the Currowan fire blaze at Tomerong

You may have seen the #EmptyEsky hashtag on social media, but what is it all about? It’s a campaign hoping to help in the recovery of local tourism industries and small businesses in bushfire-affected areas of Australia.

Created by Melbournians Erin Boutros, Eleanor Baillieu and Elise Mason, the campaign was launched via Instagram as @emptyesky and has now got 37,700 followers.

emptyesky View Profile
301 likes - View Post on Instagram
NO WINE GETS LEFT BEHIND! 🍷🍷🍷 We heard about @mayfordwines on the Empty Esky grapevine, and since then they've had us at merlot! We've fallen in love with this beautiful family-owned vineyard, tucked away in Porepunkah in the stunning foothills of the Victorian Alps. The Abbeyard and Mt Buffalo fire complex bathed the local communities in a blanket of thick smoke for three weeks of January forcing Eleana, Bryan and their gorgeous kids to evacuate. Whilst the Mayford vineyard escaped physical damage from fire, they like many others have felt the pain from loss of peak summer tourism. To entice sales lost over this usually busy period, Mayford Wines have created a Sparks and Embers mixed 6 pack of their award winning wine for $240, and we cannot recommend it more highly!! The pack includes 2 x 2018 Chardonnay, 2 x 2018 Tempranillo and 2 x 2016 Shiraz. So Eskyers, if you love wine just as much as we do (and vino you do!), then check out the link in @mayfordwines bio to order! Because, WINE NOT!?

The Instagram account showcases a selection of foodie destinations and small businesses that will benefit from your support, and even has a dedicated highlight reel of places to check out in each NSW, Victoria, South Australia, Queensland and the ACT.

The campaign aims to support destinations devastated by fire, such as the south coast of NSW, which have been declared open for business by local fire services.

emptyesky View Profile
256 likes - View Post on Instagram
WHO IS UP FOR AN EMPTY ESKY CHALLENGE TODAY?! 🙋🏼‍♀️ Can we get 100 people to buy a block of @chocolateonpurpose?! 😱 Fiona from Chocolate on Purpose is a proud Wiradjuri Woman creating artisan, handmade 'bush food' chocolate out of Millthorpe. Fiona has created a mouthwatering range combining Belgian chocolate with native Aussie fruits & nuts sourced from Indigenous communities all around Australia! Not only do you get delicious chocolate, you are supporting indigenous communities too. SO GOOD! 🙌🏽💛 Sadly, fires have impacted Fiona's business this season, with no tourists around and lots of road closures meaning a huge drop in sales 😰. This is a BRILLIANT initiative by Fiona!! How great would it be so see many more indigenous communities supported through @chocolateonpurpose? ☺️ Fiona said her best sellers are Milk Chocolate with Quandong (Guwandang) & Macadamia Nut (Boombera). YUM!! 🤤🤤 So, lets break some new records, eat some chocolate, and do some good!! WHO IS IN? 🙌🏽😱💛 You can purchase at link in @chocolateonpurpose bio or visit Fiona and learn all about her story in May Raechelle Art Gallery in Millthorpe! #emptyesky #letsgo #supportsmallbusiness

The idea is this: Grab an empty esky and head out on a road trip to an area affected by bushfire. Shop at all the local businesses and fill your esky with pies, chocolate, breads, pastries, fresh produce, preserves, cheese, wine, gin and other delicious treats and gorgeous products made by the locals.

If you would like to make a pledge to visit a fire-affected town with your empty esky, you can register your pledge online and check out the list of places looking for your support.

emptyesky View Profile
514 likes - View Post on Instagram
Anyone up for a road trip to Berrima? 🙋🏼‍♀️ In case we haven't already given you enough reasons to get to Berrima (NSW), check out this for a tasty treat! The team at @handstirred have been busy making some serious goodies but with no one walking through the doors to collect!😥😔 Have no fear, they have an online store! 🖥️ You can jump on over to their website to order your hand made jams, honey, chutney, and have it delivered straight to your esky! https://www.handstirred.com.au Happy eating everyone 🤤💛 #emptyesky #supportsmallbusiness

If you own a business that has been impacted by the bushfire you can also register via the emptyesky.com.au website as a business on board with the campaign.

Already planning a road trip? Why not follow @EmptyEsky on Instagram so you can see what’s near you.

You might also like:

How going on a holiday this year can help bushfire-affected communities

Laura Barry
Laura Barry
Laura Barry is a writer, bookworm and interior design enthusiast with a love for reporting on all things homes, travel and lifestyle. When not tapping away at her keyboard, Laura can be found making endless cups of tea or perusing the shelves of Sydney’s many bookstores.

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