The controversial Christmas trend dividing mums online

What does December 24 mean for your family? For some, it means a glass of bubbly while watching Carols by Candlelight; while for others, it’s cookies and milk for Santa and a carrot for Rudolph.

WATCH: How to make your own Aussie Christmas tree

One Christmas Eve tradition that has been gaining popularity over the years is the Christmas Eve box.

What is a Christmas Eve box?

Believed to have derived from the German tradition of opening presents on the night before Christmas, a Christmas Eve box is a gift that parents give children in anticipation of Christmas Day.

“I have done a Christmas Eve box for about 18 years now,” said one mum on the Kmart Mums Facebook group.

They can range from a cardboard box filled with pyjamas and a Christmas book to an elaborate custom-made wooden chest, overflowing with gifts and toys for the kids.

Getty

Opinions divided

But not everyone agrees with the Christmas Eve tradition.

“Nope, we don't do that,” said another member of the Kmart Mums group. “They get plenty the day after as it's Christmas.”

“The world’s gone crazy,” added another Australian mum.

UK consumer expert Prof Vince Mitchell said that the Christmas Eve was a festive tradition that had been "waiting to happen".

"There's no pretence this is an ancient tradition" although we do already share a Christmas Eve "lull" when children anxiously wait for the next day, he told the BBC.

In the UK, Christmas Eve boxes are fast becoming a "clever retail invention", he said.

"They heighten the anticipation of the following day, which is key to children's Christmas experience," he said.

"This isn't a fad," Prof Mitchell said. "The Christmas Eve box will develop in terms of what they contain and we'll see a variation in prices from £10 to £100."