There are fewer things more Australian than vegemite. A piece of toast slathered with Vegemite is the quintessential Aussie breakfast, some might even say the yeast spread is… legendary.
At least, that’s the claim Arnott’s have made in their new add for their latest product, Vegemite flavoured Shapes.
The distinctive flavor is now available in a handy and convenient biscuit form that can be snacked upon whenever you feel like it, sans toast.
“We believe the flavour pairing between Shapes and VEGEMITE are made for each other -- and it’s a little baffling that we didn’t partner up before!" said Arnott's Shannon Wright in a statement. The biscuits are said to be a Vegemite and cheese flavor combination.
The collaboration has been launched via an epic video starring Shane Jacobson, Cathy Freeman, Glenn McGrath, Bruce McAveny and Gian Rooney – all Aussie legends in their own right, to promote Arnott’s ‘new Aussie legend’.
Check out the video below.