The rumours are true – Vegemite Shapes are here

Arnott's say they're 'legendary'. - by Laura Barry

There are fewer things more Australian than vegemite. A piece of toast slathered with Vegemite is the quintessential Aussie breakfast, some might even say the yeast spread is… legendary.

At least, that’s the claim Arnott’s have made in their new add for their latest product, Vegemite flavoured Shapes.

Tastes like a legendary new snack, just in time for summer! 😋 Introducing new Arnott's Shapes VEGEMITE & Cheese. Try a new Aussie legend today, now available at all major supermarkets nationally. #TastesLikeAustralia #Vegemite #VegemiteShapes #ShapesAndVegemite #ShapesAU #ArnottsShapes

The distinctive flavor is now available in a handy and convenient biscuit form that can be snacked upon whenever you feel like it, sans toast.

“We believe the flavour pairing between Shapes and VEGEMITE are made for each other -- and it’s a little baffling that we didn’t partner up before!" said Arnott's Shannon Wright in a statement. The biscuits are said to be a Vegemite and cheese flavor combination.

The collaboration has been launched via an epic video starring Shane Jacobson, Cathy Freeman, Glenn McGrath, Bruce McAveny and Gian Rooney – all Aussie legends in their own right, to promote Arnott’s ‘new Aussie legend’.

Check out the video below.

Shapes VEGEMITE & Cheese - newest Aussie legend!

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Laura Barry

Laura Barry is a writer, bookworm and interior design enthusiast with a love for reporting on all things homes and lifestyle. When not tapping away at her keyboard, Laura can be found making endless cups of tea or perusing the shelves of Sydney’s many bookstores.