There are a lot of things to take into consideration when choosing a bottle of wine: style, price and region for example.
But according to a new study from the University of Adelaide, it's the description on the bottle that's most likely to influence your decision, even it means paying more.
"Choosing the right wine at the point of sale whether in a wine store, in a restaurant or online can be a difficult task," lead study author Sue Bastian.
"The importance of wine labels and label information has been widely studied and it’s been clearly shown that they represent useful information which influences consumer choice. Our study extends these findings, showing that wine descriptions also influence our whole wine consumption experience."
The study involved 126 participants who sampled three Australian white wines without knowing anything about them.
Three weeks later they were told they were trying six news wines, however, they were actually given the same drops again. Three of the wines were given simple descriptions, the other three were described more elaborately.
The results were the same across all three wines.
"The elaborate information level evoked higher expectations before tasting the wines, plus resulted in higher liking ratings and elicitation of more intense positive and less negative emotions," the researchers wrote.
Interestingly, participants were willing to pay substantially more for wine with a longer description.
"Cleverly written wine and producer descriptions when coupled with unbranded wine tasting can evoke more positive emotions, increasing our positive perception of the wine, our estimation of its quality and the amount we would be willing to pay for it."