Mascara is one of those beauty products few women like to leave the house without – and yet, the search for a good one can last a lifetime. Finding a formula that coats lashes evenly, doesn’t clump, volumises and lengthens, but still looks (at least a little) natural and won’t leave little dots of black around the eyes? No easy task.
We’re used to beauty brands making big claims, but this one, if recent research is correct, isn’t too far off the mark: the Too Faced Better Than Sex, $33, happens to be the best-selling mascara worldwide (as to whether it’s better than sex, well… we’ll let you be the judge).
What sets it apart from the hundreds of other mascaras on the market? According to Too Faced, it’s all about the unusual hourglass-shaped brush (inspired by Marilyn Monroe, as it happens), which separates, coats and curls each lash to perfection.
The collagen-rich formula can be layered for dramatic effect – try one coat for day, two coats for night and three coats for when you really want to make an impact.
In related Too Faced news, the brand is adding a brow product to their collection that smells like – prepare to swoon – freshly baked brownies. Yep – they’re launching Chocolate Brow-nie Pencils infused with real cocoa powder. This brand just gets us.