Target launches new winter collection for home

Target has upped its game for winter 2018, delivering a collection for the home that’s at once timeless and on-trend.

Showcasing cosy textures and warm natural tones, the new collection, titled ‘Winterful’, offers an affordable and stylish alternative to retail giant Kmart.

Target

The line-up features a versatile palette of cool charcoals and blues, warm pinks and sandy oatmeal, complementing both traditional and contemporary decor.

Target

“Winterful flows on beautifully from  our previous collection, with a more natural and rich palette for high winter,” explained Target’s Head of Hardgoods Design, Emma Duxbury-Thompson.

“There are so many layers to this collection and I love how it allows our customer to build a unique style and tailor individual looks for their home.”

Target

Highlights from the collection include the feather quilt cover set (QB $29), the bear faux fur throw ($29), and the freya cushions ($20 each).

Target

Target’s new homewares collection will be in stores nationally and online from 12 April 2018.

Rebecca Lowrey Boyd

Rebecca Lowrey Boyd is a former magazine editor and the founder of Wee Birdy, one of The Sunday Times’ Top 50 Blogs in the World. A design nerd and bird enthusiast, she can usually be found poring over Pinterest, knee-deep in Bunnings or sticky-beaking at modernist homes in Sydney’s bushburbia.