Another day, another supermarket giveaway. But this time, we think Coles is on to a good thing with their new promotion – and there’s not a whiff of plastic.
In fact, the new giveaway is thoroughly grown-up, rewarding shoppers with ‘glassware credits’ that can be redeemed for European-made Spiegelau glasses and Liquorland.
Heard of Spiegelau? Neither had we. But we’re impressed to hear that the glassware comes from the makers of Riedel, one of the world’s premium producers of quality wine glasses.
And the elegant design makes them all the more covetable.
Coles Chief Marketing Officer Lisa Ronson said that the glassware is helping to make the decision of where to shop this entertaining season crystal clear.
“We want to inspire our customers and give them something special to share with their family and friends,” she said.
“When we did the fresh food container giveaway earlier in the year our customers loved it because it was something really useful. This glassware is beautiful and looks great on the dining table when entertaining.”
Customers can earn glassware credits by scanning their flybuys card every time they spend $20 or more at Coles and Liquorland.
One credit will be earned for every $20 spent in one transaction, and when customers have enough credits, they can redeem them for a box of two Spiegelau glasses, starting from 25 credits, at Coles supermarkets.
The offer is available now until January 28, 2020.
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