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  1. Home
  2. Better Life

Colour alert: Pantone has released their Colour of the Year 2018

Is it your cup of tea? - by Diana Moore
  • 11 Dec 2017
Colour alert: Pantone has released their Colour of the Year 2018
Getty Images

Pantone has released their colour of the Year for 2018 and you might be surprised at the direction it takes us.

Straight into outer space.

The result of Pantone's work year-round on the strategic direction of colour in the international world of design, gives us PANTONE 18-3838 Ultra Violet.

The blue-based purple is reminiscent of the night sky and continues the theme of counterculture and pushes colour boundaries with the mystical, spiritual qualities. It evokes imagery of royal velvet robes and the late pop king, Prince, for who Pantone named a colour earlier this year after he passed away in April 2016.

“The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” says Laurie Pressman, Vice President of the Pantone Colour Institute.

pantone View Profile
22.5k likes - View Post on Instagram
A cup of cosmos. Pantone Lifestyle brings color inspiration into everyday life with products for the home, desk or on the go! Take a sip from this mug from @pantoneliving. #COY2018 Link in bio to purchase Pantone Lifestyle Mugs.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet” Leatrice Eiseman Executive Director of the Pantone Colour Institute

How to use it in the home?

"To keep the look contemporary," says HB senior stylist, Rachel Peters, "Embrace metallics as part of the textural palette and pair it with other celestial hues, such as navy and shimmery, opalescent jewel colours."

How will you incorporate the hue in your home?

pantone View Profile
44.9k likes - View Post on Instagram
Pantone's Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute's year-round work doing the same for designers and brands. #UltraViolet Link in bio to discover more about the Pantone Color Institute and Color of the Year.

This article originally appeared on Home Beautiful.

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