Plastic-free Pokémon collectables are coming to a Coles near you

Get in quick.

The word is out: a new Coles collectable in town has Pokémon fans very excited.

From Wednesday, February 7, customers will receive a free Pokémon Coles Builders character with every $30 spent in one transaction at Coles supermarkets and Coles Online.

There are 35 Coles builders characters to collect, including favourites like Pikachu, Charmander, Jigglypuff Squirtle, and some rare builders. 

Pokémon Coles Builders characters

coles builders
Facebook/Foodie Mumma Ren

At the end of the play, the characters, made from 100% FSC® certified cardboard sourced from responsibly managed forests, can be recycled in household recycling bins.

How Pokémon Coles Builders collectables work:

  • Pick up a Pokémon collector’s guide.
  • Spend $30 in one transaction at Coles supermarkets and Coles Online to receive your Pokémon Coles Builders character.
  • Additional Pokémon Builders cards are on offer for shoppers who purchase a range of selected products from participating brands (see full list below).
  • Other accessories are available to purchase.
coles builders lunchbox challenge

Coles Builders Lunchbox challenge

As well as the collectables, Coles is launching the Coles Builders Lunchbox challenge to help promote healthy eating. 

“We are launching the Coles Builders Lunchbox Challenge. This is part of a wider program to promote healthy eating for kids,” a Coles spokesperson told

“With the help of a free challenge poster, kids will be encouraged to try more types of fruit and veg. For every piece of fruit or veg added to lunchboxes, kids can colour a star and be on their way to becoming a Lunchbox Master.

Bonus Pokémon Coles Builders characters

Shoppers will collect a bonus Pokémon Builder when they purchase a selected product from one of these participating brands:

  • Bega
  • Nature’s Kitchen
  • Purina Supercoat
  • Fairy
  • Omo
  • Yoplait
  • Head & Shoulders
  • Four ‘N’ Twenty
  • Glad
  • Whiskas
  • Patties
  • Farmers Union
  • Tip Top
  • Praise
  • hismile
  • Chux
  • Joyful
  • John West
  • McCain
  • Kleenex

Related stories