Summer is well and truly in swing here in Australia, and the best way to beat the heat is by enjoying a cheeky cup or cone of gelato. Sadly, the harsh Australian summer has also seen bushfires devastate many Australian communities – so gelato bar Gelatissimo has decided to do something to help.
On Saturday the 18th of January, 2020, Gelatissimo will be donating $1 from every scoop of ice cream sold across their 48 stores in Australia to the Vinnies Bushfire Appeal.
Although Gelatissimo has already donated more than $50,000 to St Vincent de Paul Society and BlazeAid, the company is hoping to raise an additional $50,000 on the day.
“We choose Vinnies as 100% of funds raised will go directly to helping Aussie families and communities both with immediate assistance and with long term support, helping to rebuild communities on what is set to be a long road to recovery,” says Gelatissimo CEO, Filipe Barbosa. “Every dollar counts. As an Aussie-owned brand that prides itself on bringing happiness to people’s lives, it’s the least we could do to support those who have been affected by these devastating bushfires.”
We’ve never heard a better reason to eat some gelato, so if you happen to pass by a Gelatissimo on Saturday, be sure to stop in and grab a scoop – and enjoy the frosty dessert guilt-free, knowing you donated to the bushfire cause.
Want to do more? Why not read our list of ways you can donate to the bushfire relief, or alternative ways you can help Australia’s bushfire affected wildlife?