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Ikea launches quirky limited-edition mindfulness range

And one was created by a dog! - by Rebecca Lowrey Boyd
  • 15 Jul 2020

Ikea Australia has joined forces with five clever Aussies to create a series of mini flatpack ‘Mindsets’, which allow users to immerse themselves in 15 minutes of mindful activity.

Ikea launches quirky limited-edition mindfulness range

The limited-edition creations include a DIY Xylophone from Yellow Wiggle, Emma Watkins; a 3D sculpture of street artist, Fintan Magee’s artwork; a set of coasters that double up as a jigsaw puzzle from Head of Interior Design for IKEA Australia, Christine Gough; a bird box by gardener Jason Hodges; and a pet treat puzzle created by Instagram sensation, Mr Chuck. 

Ikea Mindset

Mr Chuck and his Mindset puzzle for pets

Ikea

Co-collaborator, Christine Gough says, “The Ikea Life at Home Report is the longest running and biggest study of life at home across 30 different countries. We understand the frustration of Australians not having privacy at home, particularly in the current environment, and so wanted to use our knowledge and inspiration to make life at home for the many Aussies a little better and more relaxed.”

Ikea Mindset

Fintan Magee’s sculpture

Ikea
Ikea Mindset

Mr Chuck's pet treat puzzle

Ikea
Ikea Mindset

Emma Watkins' DIY Xylophone

Ikea
Ikea Mindset

Jason Hodges' birdbox

Ikea
Mindset puzzle

Head of Interior Design for IKEA Australia, Christine Gough's series of coasters that double up as a jigsaw puzzle

Ikea

Each collaborator has also created a Spotify Playlist that can be listened to while constructing the activity through a DIY phone speaker, which can be made using the contents of the box the Mindset arrives in.

In addition, each creator has recorded a mindfully-themed podcast episode, derived from their area of expertise.

1,885 Mindsets are available and will be distributed on a first come first served basis until all units are secured. You can register for a limited edition mindset here. 

You might also like:

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  • Decorating
  • Better Life
  • Ikea
Rebecca Lowrey Boyd
Rebecca is the Digital Managing Editor of Better Homes and Gardens.

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