Ikea has a 75-year history of being known as the big blue warehouse with self-serve checkouts and flat-pack furniture collection, but all that could be about to change thanks to new concepts that are being rolled out over the upcoming months.
The beloved (or tolerated) huge warehouse experience will soon by complimented by small-format stores in more accessible locations. While the iconic arrowed walkways will remain in the smaller-format stores, the self-service area will be replaced with home delivery from one of the three new distribution centres that will be located in New South Wales, Victoria and Queensland.
This change is just one of many being rolled out as the flat-pack behemoth celebrates its 75th birthday. Online shopping, home delivery and new store formats will be accompanied by cheaper products, Australian manufacturing and furniture recycling initiatives.
“We want to be accessible and affordable for all Australians. We’re in the process right now to launch our online activities, we’ve opened up a customer distribution centre in Marsden Park (NSW), in two weeks we’re opening one up in Melbourne, and later in September or October we’ll open one in Queensland,” Ikea Australia country manager Jan Gardberg told News.com.au.
“Bulky furniture, mattresses, double beds, sofas and so on we will deliver to you through our distribution centres, but the cookware, textiles, lighting, home furnishings you will have there. With that we can do city stores, pop-up shops and so on.”
Sustainability is also going to be a big focus for Ikea Australia moving forward, and have launched a pilot recycling point at its Tempe store where consumers can return their unwanted furniture. Gardberg reports that in four weeks Ikea had 800 customers contact the store, and out of those 500 came back with photos of their furniture, and 250 came to the store and handed it back.
Keep your eyes peeled for the new locations.
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