Despite achieving global success, Ikea's had its fair share of setbacks, namely inflatable furniture.
In the 1980s the flat pack giant tried to launch IKEA a.i.r only to fail. Twenty years later, they tried and failed again.
An excerpt in Ikea’s upcoming book, Democratic Design, writer Stina Holmberg explains the idea behind inflatable furniture.
"The idea was pretty much to use inflatable plastic elements to create seating furniture. Sofas, daybeds, armchairs and footstools. This was magic. Right there, in the meeting, Ingvar Kamprad decides that this is an innovation too good to let go. Let's do it! Let's make furniture made out of air!"
Although the idea of blow-up furniture is fun, it lacks comfort.
"What was a comfy sofa on Monday was a shapeless piece of dusty fabric on Friday," Holmberg writes. "And to be honest, it wasn't even that comfy. And then there was the sound when you sat down, a sound of something not at all glamorous."
What do you think? Is IKEA a.i.r a good idea?