PREP YOUR HAIR BEFORE COLOURING
In the days prior to your hair appointment, use a clarifying shampoo which can help to remove any product build-up on your scalp and hair strands. Over time, product usage, including regular shampoos, can build up residue which can then coat the hair, thus making it harder for colour to stick.
PROTECT COLOUR FROM OVER-WASHING
Washing your hair less sounds counter intuitive if you want healthy hair, however it’s actually beneficial for your hair, especially if you might be over-washing it. When we wash our hair too often we strip our strands of their natural oils which protect the hair. So, if you’re over-washing, you’ll need to introduce a colour protectant into your routine. Try to shampoo your hair less if you are washing it every day and when you do wash your hair, use a colour care range that is designed specifically for protecting your hair colour.
HAVE LESS HOT SHOWERS
Hot water can have a tendency to dry hair out, but it can also decrease the life of your hair colour because it opens up the hair cuticle, letting out the colour. Cold water will seal the cuticle shut, thus protecting your colour, so if you can stand cold showers, give that a go.
USE PRODUCTS THAT PROTECT FROM HEAT
Styling tools such as blow dryers and straighteners require heat for them to work effectively and just like hot showers, the heat can cause the cuticle of the hair to open and can diminish your colour. Use products that protect the hair from heat against heat damage such as split ends.
USE A COLOUR BOOSTER AND PROTECTANT
For blondes, definitely use a purple shampoo or purple treatment conditioner which will remove any brassiness your hair might show over time. Those with other colours can use a colour boosting shampoo which can replenish the amount of colour lost in your hair.
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