Ikea is celebrating its 80th anniversary with a new collection that pays homage to its roots.
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The Nytillverkad collection embraces the company’s past by reinventing classic furniture, bedding, and accessories with a bold and joyful twist. The revitalised products were revealed at the 2023 Milan Design Week and will be available in Ikea Australia stores from July 2023.
Ikea’s Nytillverkad collection
The collection is inspired by the demand for vintage furniture, as people seek unique and timeless pieces to add character and style to their homes.
“At IKEA, the past, the present, and the future are all connected,” said Fredrika Inger, managing director at Ikeaof Sweden. “With Nytillverkad, we are returning to the future again.
“In multiple launches over the next few years, we will release a series of carefully selected products from our design archive, updated to match the bold outlook of the next generation.”
One of Ikea’s most iconic products, the LÖVET, first introduced in 1956, features in the collection, but in Nytillverkad it’s called LÖVBACKEN.
Karin Gustavsson, the creative leader of Nytillverkad collection, Ikea of Sweden, says, “It comes in orange, blue, and light green with an ash veneer top, adding a bold pop of colour to any room.”
Another iconic design is the KRYPKORNELL pattern by Swedish textile designer Sven Fristedt, first introduced in 1980 as the BLADHULT pattern on a cover for the KLIPPAN sofa. The happy multicoloured print, typical for Scandinavian design, is now available on bedding, kitchen accessories, pre-cut fabric, and cushion covers, adding a sunny boost of colour and charisma wherever you choose to put it.
“This collection is loud, colourful, and fun. All the products have a story behind them, and with Nytillverkad, we are offering a fresh, bold, and joyous take on classic pieces that have been reimagined to be relevant to the needs of today,” says Karin.
The Nytillverkad collection will be released in several launches over the next few years.
Take a look at the collection so far.
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