In a move that has many of us double-checking the calendar, the first Easter eggs have arrived on the shelves of supermarket giants Coles and Woolworths.
And not everyone is feeling happy about it. After all, it feels like we’ve only just finished singing Auld Lang Syne.
Shoppers have taken to social media to call out the supermarkets.
One shopper wrote: "This gets me so angry - it’s the 5th January and Woolworths is selling Easter Bunnies and Easter Eggs! Why? Does this happen so early in other countries?" while another said, "Let the outrage begin".
A Coles spokeswoman told News Corp Australia that: “Customer demand is high for delicious treats so we start stocking a range of Easter eggs from early January. We know that many customers like to spread the cost of buying Easter gifts by buying some each week and so offering an early selection helps them to do this.”
A Woolworths spokesman, meanwhile, explained to a shopper in a tweet that they get “loads of requests from customers who want to buy Easter eggs early”.