Youfoodz, Marleyspoon and Hello Fresh are some of the biggest names in meal kits in Australia, and each brand promises to deliver fresh meals to your door so you can cook yourself a quick and easy meal at home. But what are the actual benefits of a meal kit?
We grilled the experts at Youfoodz, and asked them what makes meal kit worth the money.
1. Quick and convenient
“Insights from Youfoodz found that a whopping 70 percent of customers would cook at home more often if they had the time. A meal kit bought at the store or delivered to your door saves time and is convenient."
2. Solves the “what’s for dinner?” question
“After a long day at work, the last thing you want to think about is what you have to cook for dinner. Our research showed that two-thirds of people feel they don’t have the mental capacity to think about what to cook after a long day’s work. Meal kits are ever-changing and do the thinking for you.”
3. Less food waste
“Hands up if you’re one of the millions of Aussies throwing out groceries at the end of the week? You’re not alone. According to OzHarvest, the average household throws out $3,800 worth of groceries every year. With prepared cooking kits, all your fresh ingredients are portioned per recipe, or ready-made - so no more buying bunches of basil big enough to feed a football team when you only needed two leaves.”
4. Budget friendly
“The ability to buy what you need means you can easily budget per meal, plan out leftovers for lunch and even set yourself up for budget success by complementing the weekly shop with ready-made meals.”
5. Build your confidence
“Meal kits will increase your confidence in the kitchen with easy-to-follow recipes and step-by-step instructions. The benefits of prepared cooking kits means pushing you to trial new flavours, without all the hard parts of cooking – so you can have more fun in the kitchen and experience a whole world of flavour beyond the old three-veg-and-meat routine.”
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