It's the first major chocolate block launch for the 92-year-old company and includes classic flavours from the famous Australian confectionary maker.
Varieties include Rocklea Road, Liquorice, Peanut Brittle, Fruitier & Nuttier, Peppermint Partytime and Caramel Craving.
CEO of Darrell Lea, Tim York told 7NEWS.com.au that the company knew the existing products would "translate perfectly into block format."
"We also thought we could improve on a few great flavour combinations... so we did," said York.
"It's time the confectionary aisle got a shake up and we're excited to be doing it."
The company prides itself on being Australian made using 100% sustainably sourced cocoa, supporting the livelihoods of cocoa farming communities.
Twitter users have taken to the platform to share their love for the iconic brand.
The new range is exclusively available from Woolworths stores Australia-wide.
This article first appeared on 7News
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