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Darrell Lea release six new chocolate block flavours

Run, don't walk. - by Brett Wadelton
  • 28 May 2019

Hot on the heels of Arnott's debut into the chocolate game and Cadbury releasing five new flavours, Darrell Lea is adding six blocks to their range of products.

It's the first major chocolate block launch for the 92-year-old company and includes classic flavours from the famous Australian confectionary maker.

Varieties include Rocklea Road, Liquorice, Peanut Brittle, Fruitier & Nuttier, Peppermint Partytime and Caramel Craving.

CEO of Darrell Lea, Tim York told 7NEWS.com.au that the company knew the existing products would "translate perfectly into block format."

"We also thought we could improve on a few great flavour combinations... so we did," said York.

"It's time the confectionary aisle got a shake up and we're excited to be doing it."

The company prides itself on being Australian made using 100% sustainably sourced cocoa, supporting the livelihoods of cocoa farming communities.

Twitter users have taken to the platform to share their love for the iconic brand.

anna spargo-ryan on Twitter

The new range is exclusively available from Woolworths stores Australia-wide.

This article first appeared on 7News

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Brett Wadelton
Brett Wadelton
Currently working with Pacific Magazines on digital content across multiple brands spanning food, family, homes, entertainment, style, beauty and health. Brett has over fourteen years experience in media (specifically broadcast media) and over eight years experience in social and digital media.

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