News of Crayola retiring its dandelion crayon was devastating but the art supply giant is back with another announcement: a new crayon!
Crayola announced a new blue crayon will be added to its iconic 24- and 64-count boxes, inspired by the YInMn blue pigment.
"When we knew that we would be retiring one of our colours from our broad colour palette we also wanted to insure that the new colour that we brought into our colour spectrum was fresh, inspiring and most important innovative," says Karen Waters, Crayola's director of content, PR and social marketing.
"With all of the attention drawn to the pigment that Mas and his team discovered, there was no better team to reach out to."
Interestingly, the colour was discovered by accident.
According to NPR: “The pigment was discovered by accident in 2009 at Oregon State University in a chemistry lab run by Mas Subramanian, a professor in materials science, and his graduate students. Accident or not, Crayola liked the new hue.”
The new blue crayon is expected to hit the shelves by the end of the year.