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This small Aussie town has become an Instagram tourist attraction

Only a few hours drive from a capital city. - by Olivia Hart
  • 16 Oct 2020
This small Aussie town has become an Instagram tourist attraction

A tiny town in the Central West Region of New South Wales has seen an increase in visitors after its ‘fields of gold’ went viral on Instagram.

The small-town of Cowra has people flocking in from Sydney and Canberra to take photos in the canola fields.

rhodeswelltravelled View Profile
View Post on Instagram
🇦🇺 Golden fields as far as the eye can see - spring has sprung and it's time to lose yourself in Australia's striking canola fields which are currently in full bloom. 🚗 As far as scenic road trips go, it's hard to beat Central NSW where paddocks turn to green and gold as wheat, barley and canola blooms. 🌼 A new guide to the region's 'fields of gold' helps travellers self-drive four different touring routes to see the best canola in Cowra, Canowindra and Grenfell. 🎈Alternatively take a hot air balloon flight over the picturesque Belubula Valley for a bird's eye view. 💡Read my story in @travellerau on where to find the fields and how to photograph them. Hit the link in my profile. 📸: @felipevillegasmunera #travellerau #travelleraudream #cowra #cowransw #canolafields #canola #canolafield #canolatrail #canolaflower #canolafieldsnsw #visitcowra #grenfell #centralnsw #nsw #lovensw #newsouthwales #newsouthwalesaustralia #nswtourism #visitnsw #nswaustralia #australiaroadtrip #holidayathome #australiagram #roadtrip #spring #australianroadtrip #australiagram_nsw #australia_oz

Before it became a trending hot spot on social media, the small town would get as little as 200 visitor a weekend.

After going viral, the visitors centre saw an increase in 2,160 people over the October long weekend and was quick to put together a canola touring guide.

mondayfoto2020 View Profile
View Post on Instagram
Canola season again. This shot from Cowra area last year. . 📷 Nikon D800+ 24-70 F2.8 N @visitcowra . #canola #cowransw #visitcowra #flowerphotoshoot #visitnsw #visitaustralia #worldmastershotz #landscapephotography #ausphotomag #landscapephotomag #australia_shotz

With social distancing still in place, there is no better tourist attraction to visit than an open field in a small country town.

"People are not travelling internationally or domestically and they'll gladly tell you on arrival they're supposed to be in Paris but they are here," Belinda Virgo, Cowra’s tourism manager told the Cowra Guardian.

belinda__mendez View Profile
View Post on Instagram
She's bloomin' mad!🌾🌼💛🤪 . . . . #canolafields #cowra #visitnewsouthwales #cowransw #lovensw #australia #wegotpermission

Over five thousand photos have since been uploaded to Instagram under #cowransw, with families and influencers making the journey out to the regional town.

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